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PhD Studentships in Service Design: School of the Arts (Loughborough University, UK)

Duration: Up to 3 years
Website: Online application form
Deadline for applications 6 June 2016

The School of the Arts, English and Drama at Loughborough University is pleased to announce four fully funded PhD studentships. The studentships will be paid for a period of up to three years, starting in October 2016, and will cover tuition fees at the UK/EU rate, and provide a tax-free stipend of 14,296*.

The School offers an exciting interdisciplinary research environment and we welcome the submission of high-quality proposals that have the potential to make a substantive contribution to research within the School. Among several research areas, of particular interest are proposals that address the following two research themes in service design:

Theme one: Service Design for Meaningful Experience and Innovation
Supervisors:  Dr. Kathy Pui Ying Lo, Andrew Selby

Description:  This PhD study expands service design to the advanced scope of design for meaningful experience and innovation. Applicants are encouraged to explore how service design will help people achieve meaningful profound experiences, or help businesses add value through meaning-oriented offerings. The research will potentially result in not only original knowledge contributions that advance service design from procedure-centric to meaning-oriented domains, but also a proposed service innovation that can be developed through enterprise initiatives. Applicants need to specify the subject matter of service innovation, of particular interest are service innovations in (but not limited to): Tourism, hospitality, interactive digital media, creative industry, cultural industry, brands, or visual media etc. Applicants also need to specify the particular target audience(s) that will benefit from this research, and the potential impact of this research. The proposed research needs to be applied research that combines the advancement of knowledge and service innovation. Interested applicants are strongly encouraged to contact Dr. Kathy Pui Ying Lo for advice.

Theme two: Service Design Using Networked Images for the Community
Supervisors:  Dr. Kathy Pui Ying Lo, Dr. Marco Bohr

Description:  This PhD research will aim to increase quality of life through service design using networked images for a particular target audience in the community. This research study will not only apply service design to improve real-life experiences, but also push the limit of what networked images can do for people. The potential result can be a social innovation that offers a service system based on networked images. Quality of life for the community can be interpreted as (but not limited to): empowerment, sharing, emotional support, mutual help, or mutual growth etc. Applicants need to specify particular target audience in the community for this research, and the potential impact of this research. By combining service design with networked images, this PhD research project opens up exciting opportunities to contribute new knowledge across service design and visual media, as well as to explore how service design and networked images can benefit the community. Interested applicants are strongly encouraged to contact Dr. Kathy Pui Ying Lo for advice.

Deadline for applications: 6th June 2016.

Questions about the research proposal and the suitability of research topics in relation to service design can be directed to Dr. Kathy Pui Ying Lo (Academic Lead of Service Design Mini Centre for Doctoral Training).

Initial queries about application procedures should be addressed to Emma Nadin (School Postgraduate Research Administrator) who will be happy to answer queries concerning your application.

As part of your application you will be required to submit a detailed research proposal (approximately 2,000 words). Please indicate which theme your proposal aligns with. Further details about preparing a proposal can be found here.

To make an application use the online application form and quote reference SAED16 in the funding section of the form. Under programme name, please select Arts.

*The value of the tax free stipend in years two and three will increase in line with Research Council recommended values.
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